Tuesday, March 20, 2012

Nixing the Niche

Ad by Mercedez-Benz. Source: adsoftheworld.com
Graphic Designer. Web Designer. Social Media Specialist. Photographer. Illustrator. Animator. Underwater Basket Weaver. It's insane how many avenue's we 'right-brainers' pursue all at once.

For the longest time, I promoted myself using all (minus basket weaving) of the above descriptions. I wanted potential clients to know I could do everything. And anything that wasn't listed on my resume, I could learn with my hands figuratively tied behind my back.

Oh, I could cringe thinking back to my beginner days, fresh out of college ("fresh meat" they called us). My portfolio was a conglomeration of photographs, sketches, design work, and then some. There was no consistency. No niche to capitalize on.

I had dreams of being a one-man show... of taking on a position at an advertising agency as a Graphic Designer, Photographer, Journalist, and Video Editor. So you can imagine how disappointed I was when my first job out of college was at a sign company laying out signage and applying vinyl letters to placards.

Thankfully, the signage job didn't last long. Let's just say it was an extremely motivational season of my life. I knew I would get my portfolio together and make it consistent, or die trying.

{Fast forward to present day.}

In the blog world, it seems as though the above does not apply so long as there is a distinct common thread that appears from time to time. In fact, with this blog I hope to rabbit trail on a weekly basis. I plan to return to my first-loves: Animation, Videography, Audio Mixing, You-Name-It.

My hope is that many of you 'right-brainers' will join me in utilizing this blog as a creative outlet. No doubt, it will be therapeutic! Post links to work that you pride yourself on, art that you wish you could create, or ideas that need further brainstorming...even if they are worlds away from your specific niche.